Meet Our Featured Maker
More than just a nail color collection, indie beauty brand Pear Nova sits at the intersection of culture, style and creativity. From New York Fashion Week to Oprah’s Favorite Things, the brand’s founder, Rachel James, has proven that having a visionary point of view can take an endeavor from ordinary to extraordinary.
The Chicago native has had a passion for expressing herself with nail color since her early days practicing manicures and pedicures on her mom.
Her appreciation of fashion, family and culture led her to design a distinctive nail enamel line inspired by “world wonders, runway designers and remarkable women."
With fun, Sister-friendly shades with names like “Beaucoup Bougie” and “Hustle + Glow,” James has fulfilled an important niche in the nail care industry. Her brand features inclusive hues that complement deeper complexions while giving a cheeky cultural nod to the lifestyles of her clients.
Her love of style is matched by a commitment to healthy self-care and social consciousness. All Pear Nova products are vegan and cruelty free.
James is often asked about the brand’s unique name, which is an ode to her “sister–in–love” and guardian angel, Nova, whom she honors for having embodied the strength and resilience of the Nova pear tree.
Photo Credit: Courtesy Pear Nova (2)